reflections before diving back into video

Marty | the process | Monday, June 11th, 2007

It has now been over a month since I’ve done any serious video editing work. The big spring planting push has pretty much come to a close, and plants in the ground are growing well (now that they have drip irrigation on them!). The days are getting hotter, making an afternoon inside and in front of the computer a bit more appealing.

Before refreshing my memory with video footage, I’d like to jot some notes here on what I see this documentary video project becoming.

Some major concepts I would like to get across in the video:

  • CSA is more than a clever way to buy/sell fresh veggies. CSA is re-creating culture. As Michael Pollan points out in Omnivore’s Dilemma, most of our ancestor’s food choices were dictated by culture: accumulated wisdom of what was tasty and good for you, of how (for instance) one manages to eat year round in a climate that only allows plant growth for about half the year. Somehow, we’ve let science and policy (in the form of nutritional analyses, recommended daily allowances, toxicity levels, etc), and technology (refrigerators, refrigerated airplanes) take over in deciding what and how we eat. CSA offers a platform to begin thinking differently about what and how we eat. Relationship and connection to people and to place comes in to play. To think of food as more than belly-filling fuel to get through the day, or obsessive comfortings, or even one’s culinary pallette, but instead as a profound connection to a piece of land, to the earth and a particular environment, climate, etc., and to particular humans that care for and nurture that food…that’s a major cultural shift. CSA certainly encourages eating more veggies and probably more diverse veggies, both clear boons to health. Some choice in what to eat is given up - you eat what comes in the CSA box - but this, too, has a logical and spiritual(?) progression through the season: the food in the box is what is in season and available. Much more to say here, but let’s move on.
  • I want to challenge people’s stereotype of a farmer. The farmers will do this themselves, but this is something I want to stay conscious of as the film comes together. CSA farmers in particular are quiet activists creating big changes in their community (see the first point).
  • I want to emphasize the “community” part of CSA. An increasing number of people know loosly the basic economic concept/arrangement of CSA. The connections and feeling of belonging that come along with it is probably less obvious from the outside. We can help flesh that out.

I’m still struggling a bit with the overarching structure of the film. My initial idea was that I was creating more or less a “marketing” piece, albiet one told through the fun story of a bicycle tour, but nonetheless marketing the more subtle ideas of selling points of CSA. Something that farmers could show to potential members, that community activists could show to garner support for CSA, etc. I saw it as being largely topic driven, broken up into “chapters” that focused on a particular topic area or concept, and using a collage of interview and footage from throughout the farm to illustrate the topic. I am now beginning to wonder if the whole thing would be much more watchable and, successful basically, if it were told more as the story of our trip, perhaps landing on a few farms where some of the topics of interest are particularly apparent, but maintaining more of the trip sequence, keeping footage from a farm together in blocks, (maybe) pulling from our blog from the road for both insights into farms as well as juicy pieces about our trip and our personal drama, human story, etc. Hmmm.

a rainy spring day…

Marty | the process | Thursday, April 26th, 2007

The rapidly approaching farming/growing season has been pulling my attention away from the video project and to new (used) tractors, new gardens, and new leeks that need to be transplanted. Yes, even after visiting 31 CSA farms last season, we are still excited and committed to starting a CSA of our own! We’ve landed in a lovely spot in Southeast Leelanau County and will be building infrastructure this season - opening new ground and preparing it for planting, getting irrigation systems in place, creating a shady spot for washing and packing of fresh veggies. If all goes well, we will launch a small CSA next season. In the meantime, I will be trying to balance attention to this video project, to farm building, and to Leelanau Cultured Veggies, our neighbors and friends, and where I will be working this summer.

But today, a rainy morning offers me a chance to get back into the video. I had a brief but inspiring chat with Cynthia Vagnetti, documentary photographer and film maker, at last night’s local foods dinner of the Kellogg Food and Society Conference.

At this point, we have reviewed most of the interview footage (upwards of 15 hours worth) and have pull out the clips that may be interesting for the documentary. It is becoming increasingly clear that the next step is really to sit down and write out at storyline. I will get started on that today.

marty

video editing 101; the self-taught version

Marty | the process | Thursday, March 29th, 2007

Nothing gives you an appreciation for other people’s skills like diving headlong into a project for which you have no training…my hat goes off to all of the moviemakers and video editors out there. We are crawling through the process of converting 60+ hours of raw video footage into a watchable documentary. We have all of the videotapes transferred to computer hard drive in LOW resolution for editing purposes. We are now catagorizing clips and reviewing the interviews we conducted to pull out valuable pieces. It’s all very time consuming…

We have also created some broad thematic categories that may be interesting to explore in the “what is CSA?” feature. They are listed (in rough brainstorming terms) here.

introducing: Turtle Spring Productions

Marty | the process | Friday, March 16th, 2007

Don’t you sometimes wonder where those production names that you see in the credits of films come from? I certainly do. Ours is simple: Turtle Spring was the name of the organic farm (and CSA for one season) that I started and managed on family land in Chelsea. The farm is no longer active, but we decided to immortalize the name - I mean, you have to have a name if you’re going to produce a video, no?

Here’s a more official sounding explanation:

Turtle Spring Productions (TSP) is a video production cooperative gathered to carry out the CSAbyCYCLE documentary video project. The mission of TSP is to create, promote and distribute a video that educates people about Community Supported Agriculture (CSA), CSA farms, and local food systems; and inspires and empowers them to make changes in their eating, purchasing and lifestyle habits. The video will document experiences and farms from the 2006 Michigan CSAbyCYCLE bicycle tour. Martin Heller, Michelle Ferrarese and Dustin Edwards are primarily responsible for carrying out the TSP mission, but others may be engaged as necessary.

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